updates. For instance, in a game it could inform the user of periodic game updates. In a
messenger app, it could inform users whenever a new message has come up. However, in
most cases, users do tend to ignore the push notifications. So, how do you ensure that people
would be looking at what you have to offer?
Push notifications are being used by brands and companies for engaging with their customers
and providing them special deals or information in a short time. Research by a global marketing
company called Responsys found out some interesting numbers.
● 68% users activate push notifications for downloaded apps
● 70% participants of the survey opined that they found push notifications valuable
● 43% preferred to use apps that use push notifications
Another study by Localytics discovered interesting facts related to app launches
● App engagement was 88% higher for app development companies who enabled push
notifications
● 278% increase in launches for eCommerce apps with push notifications
It is evident that push notifications cannot be ignored for effective marketing and customer
reach. But sometime the advantage can turn to a nuisance if not used properly. This article will
tell you how to use push notifications that your users will not be able to ignore.
Proper timing
Timing is everything when you are sending push notifications to your customers. Wrong timing
can bring negative effects rather than benefits.
When to push
The perfect time for push messages will decided by the nature of your service or product. If you
are aiming working individuals, focus on commuting times, lunch breaks etc. People are also
free in the evening and it can be a good time to send notifications and get users engaged. Pick
a time when users a free and can respond to your notifications.
Frequency of pushing
The nature of messages determine how often to send notifications. For order statuses, hotel
bookings, the messages should be sent on need basis or when there is an important update
about the schedule or booking. For promotions, you can target 23 messages in a week.
Relevance and personalization
Push notifications are not meant to deliver fluff and meaning deals which are irrelevant to a
consumer’s tastes. In Responsys findings
● 31% users enable push notification to search inventory
● 50% do it to receive special deals and discounts
● 29% depend on it for product updates
So use push notifications to deliver updates about new products according to preferences of a
customer. You can also send offers about limited edition products and special sales. Try to
make the messages count and provide valuable content. Customers like it when they get
updates on appointment openings, daily specials and develop loyalty to the brand.
Keep it simple and easy
Everybody is short of time these days. The push notifications sent by you must integrate ways
to access the information or product easily without wasting any time. When you are sending a
message on hot deals, provide a linking to the product page so that the consumer can reach the
destination directly from the message. Responsys released the facts that
● 44% activate the feature to stay up to date with their orders
● 28% depend on it for location based updates
● 38% use it to analyze and manage accounts
Keep these needs in mind and issue your push notifications accordingly. All the above ways will
make for higher user engagement and unavoidable push notifications.