86% is spent interacting with mobile apps. Mobile app development has become crucial for
businesses who need their own apps to interact with and engage customers.
Mobile data is forecasted to reach 173 million TB in 2018 and there is no way a business is
going to survive without a mobile presence. Consumers are always looking for information and
services and expect it to be met instantly. They want to get everything done through their
smartphone and you have to have an app to effectively engage with customers and increase
revenue. We will show you how to use mobile technology to leverage customer engagement
and attraction.
Integrate with social media platforms
With large number of users, social platforms like Facebook and Twitter are the perfect places to
reach interested and targeted customers. User of the app will be able to share services and
products they liked on Facebook page, which can be viewed by everyone in their friendlist.
Consumers also get the chance to share discounts and deals with friends and family which
ultimately benefits your organization.
Provide personalized content
Mobile analytics makes it easy to target customers and track their habits and preferences.
Mobile ways can be adopted to filter content and send only relevant and personalized
information to specific users. Content can also be sorted based on location, preferences, age,
gender, etc. This makes consumers feel wanted and as a result increase business and
customer loyalty.
You need to understand who your audience is and what they need. For instance, if you are
selling women products of services that women like, you could divide your audience into
different needs of the women. For instance, one who is earning less than $30,000 a year might
have different needs than those who are earning more than $30,000.
It is important to deliver content that can connect with your audience successfully. This will drive
in user engagement and offer a better ROI.
Run campaigns and contests
The app can be used to deliver deals, contests and special campaigns to selected or all the
users. You will have people download your app just to participate in the contest or take away
the deal. It is also a useful way to introduce your products and services to the public. Offering
some incentive like discount or access to special features for first time downloaders is also a
sure shot way to reach broader audience base.
Interact with customers
Communication establishes the strongest relationships. When a user leaves a negative
feedback or expresses dissatisfaction, be quick and attend to him. You can also use app
features like push notification to send specific content to particular users. Address customer
issues as soon as possible and always be prompt with replies to enquiries. This will help to
retain the customer base you have already created and also draw in new consumers.