you are going to market your app. While app development can itself be a tricky affair, marketing
your app is one another important aspect that you might want to tackle. It is your marketing
strategy that will help you to reach out to potential customers and get more app downloads.
With thousands of apps on the app stores, the strategies you choose for marketing your app
can go a long way in deciding eventually how successful your app is.
The 9 Tools You Cannot Miss Out On
A mobile app requires strong marketing tools and strategies to make it successful and earn
considerable income. There are many tools which mobile app development firms can use to
market their apps effectively. It will increase the downloads or enable app developers to
generate income through creative and sure shot ways. Today we are going to discuss the top 9
tolls which will make your business boom when used for your mobile app.
1. App.io
You can create interactive ads and demos for your apps for platforms like iOS and Android. App
developers can provide demos of their apps on browsers using a HTML5 platform. Playable
HTML 5 demos can be embedded straight on web pages and press releases for great
marketing. The apps can directly be embedded in Facebook newsfeed too.
2. ShareThrough
Developers can make native ads with creative content with Share Through. It started its journey
as a video ad company but shifted its focus to infeed native ads. The program rates the ads
after taking in consideration things like views, clicks, social sentiments, etc. It enhances native
ad engagement and tells developers which content to promote.
3. AppsGoneFree
This app presents a handpicked list of free apps for download each and every day. The wide
range of apps includes games, to do lists, and specific purpose apps like subject guides, etc.
The quality of users is high and serves a suitable place to pick up donations.
4. Tapstream
It is a free of cost app marketing service that enables you to understand which market channels
push your downloads. It can track app install and compatible with number of major platforms. It
enables deep linking that works for the very first time a user accesses his app. You can analyze
conversion rates, LTV and engagement for campaigns, etc.
5. AppsFlyer
AppFlyer market management tool enables developers to track and optimize consumer
connections. Publishers can access real time analytics on installations, clicks, impressions, in
app purchases, etc. The tool can detect installs and interactions from any source. It is integrated
with major ad networks and just requires two lines of code to get it working. Developers can
make strategic app marketing policies using this program.
6. Swrve
Swrve tracks 500 million people and their 75 billion user actions every month paving the way for
developers to earn more money. It unifies several areas of app marketing and user behavior to
track the activities and target consumers based on that. It personalizes user experience of your
apps and helps in monetization by automated multivariate testing of different options.
7. Vungle
Vungle supports video ads and has a special feature where app developers can find top apps
and games to target their video ads. The company also has an inhouse designers, artists and
filmmakers who can make creative videos for mobile app development. It supports the main
platforms including Windows.
8. InMobi
InMobi, an Indian company is the leading in mobile ad network. It includes banner, video and
interstitial forms of advertising. It employs the unique MIIP ad discovery option. It identifies
favorable spots inside the apps as “discovery zones.” When content is placed here, users can
interact with it in better ways and customize it for future deals. It is reported to be visited by
more than 800 million unique users from over 200 countries.
9. Startapp
Startapp is highly mobile oriented and includes features like 3D walls, slider and splash ads and
interstitial ads. It rewards per application downloaded and reaches more than 35 million users
working with 170,000 apps. Reports indicate that per 1000 downloads, it gives a payout of $ 50.