downloads and earnings. A mobile app development company has to take the correct steps to
ensure that their app is discovered by the masses in the first place. Then comes maximizing
downloads and adopting ways to retain users effectively. There are some other factors that
combine with the above steps to make your app successful and stand out from the competition.
We are going to provide 5 helpful mobile marketing insights that will improve customer
engagement along with leveraging your app popularity and income.
1. App discovery
The app stores are great for placing your app, but you must consider the following statistics if
you are only considering app stores
● 52% users discover apps through friends and family
● 40% use the app store
● 24% use the company website
● 22% get the information from TV
So submit your app to different stores for better discovery and visibility. Search engines are
used mostly with specific intent and every 1 person out of 4 finds app through this system.
2. Factors influencing downloads
Users don’t just download apps by themselves. 50% of smartphone users are encouraged by
search ads to download the app. The main categories of app influenced by search are:
● Technology apps at 43%
● Travel apps with 35%
● Local apps making 34%
If the conversion for organic search leads is even 1 in 4 downloads, you can adopt search
engine marketing strategies to increase the rate. Social media is also important as it makes up
49% of the search ads that direct to download.
3. Price of app
4 out of 5 users cite pricing as an important factor for making app downloading decision. Price
even comes before reviews and ratings(which stands at 60%) and influences decision of 82%
users. Everyone expects apps to be free while only willing to pay for technology, finance and
local apps. Users are least interested in paying for games which come at the bottom of the list
for paying apps. 3 out of 4 people want apps to be free and you need to focus on revenue
programs like in app purchases or advertisements for raising income.
4. Nature of app
The most used apps are the ones which makes life easier and records 63% usage. It shares its
place with apps that have clear instructions for using them. It is followed by design attributes
and consistency and new content. 1 out of 2 people use apps to make purchase decisions while
45% search for more information. So your app should focus on these attributes carefully to
become successful.
5. User engagement
Mobile app development companies may get huge initial downloads, but they fail to engage and
retain their customers. 1 in 4 apps in a smartphone are never used. 38% people also uninstall
an app after the specific purpose is served. Most abandon app due to loss of interest. (34%) So
you should always try new ways to engage customers and make them come back to your app.
You can try the following ways
● Giving discounts for next purchases will raise interest by 30%
● Exclusive or bonus content gives back 24% users
Understanding what your audience needs and more importantly, who your audience is, can go a
long way to drive in user engagement and user downloads. You would need a strategy that can
maximize your app reach to customers and a user interface that keeps users hooked on to the
app.