mCommerce is giving tough fight to eCommerce and other means of traditional shopping.
Companies are releasing business apps that help their customers in shopping and ordering their
products. The total market share of global mobile apps will cross $ 143 billion by end of 2016. In
this scenario, it is essential to take steps to convert your app into a money making tool if it is not
performing according to your expectations.
How do you make money from your app?
Do you include ads in your mobile app? Do you make it a freemium model where users could
purchase more services within the app as and when they feel like? Or do you go in for an all out
paid option for the app, available only to those who are really interested in what you have to
offer? The questions can be many, when you are looking at how you could potentially monetize
your app.
Mobile web app development has given ways with which you can customize your app and its
services to increase revenue and draw more customers.
The 3 important steps for effective money making are discussed below.
1. Send engaging updates to generate user interest
The secret behind any successful sale is communication. Almost all apps send some sort of
communication or update to their users to leverage sales and downloads. You should create
unique and creative content relevant to your product and send them to your consumers. The
content has to be attractive and creative enough to catch the attention of an app user.
Social media platforms like Facebook, Twitter are great ways to share valuable content across
users. The social media feeds can be integrated in your app to update users about new
products and services. Making a worthwhile social media presence is beneficial for engaging
app users and leveraging sales. For inactive users, techniques like push notifications can be
employed to reach them. You can also add attractive visuals like a photo along with your
notification to draw customers.
2. Make yourself or your organization available
With the demand rising for real time technology, you have to be readily accessible to your
customers. They are not going to wait and will go for your competitors if they are not able to
reach you easily. The tips for offering better accessibility to your customer can include:
● You can integrate something like Google Map in your app and then use a marker to
point your location. Customers will be able to find you easily.
● Add inapp store or introduce features which enable the customer to order directly from the app without going anywhere. This is one of the best ways to increase sales.
Make a ‘Contact Us’ page providing your phone number, email address and directions to your store.
● You can make a contact form where users can fill out their product and order
subsequent email campaigns.
3. Personalize your app for increasing sales
Mobile web app development has made it possible to change and tweak your app’s design and
function in many ways. You app should carry the trademark feel and experience of your
organization and website. Your texts and content should be unique and catchy and make use of
call to action buttons or texts.
Additional customizations like adding enticing graphics, interesting content and custom feature
pages also help in personalizing your app. You have to edit the design to make it distinct and
stand out in the competition.