Build a website
The app page may not suffice to talk about the features of your app. You need to build a residence for your app where you can describe the advantages of the app. You can even set up a link to the mobile app on your website to attract increased traffic. A website also gives the chance of using traditional online marketing methods like SEO, banners, and link exchanges.
Social Media promotion
Social media marketing has seen a boom in recent years. It presents a great platform for an iPhone app development company to reach a broader base of audience. Open a Facebook page and set up accounts on Twitter and LinkedIn and post about your app. This will give publicity to your app and lead to greater downloads.
Submit for reviews
A positive review of a product is the best form of advertisement. You should get your app reviewed by submitting it on major app review websites. It will provide the primary publicity and make your app noticeable in the industry.
Cross app promoting
You can tie up with a successful iPhone app development company and use them to promote your app. The profit ratio can be shared on such occasions. Websites advertising apps can also be an ideal place to promote your app. If your iPhone app is compatible with other devices like the iPad, you can publicize the app on that platform too. It enables you to draw traffic and extend to a broader user base.
User ratings
The most downloaded apps have the highest user ratings. Using specific app marketing tools, you can track the most frequent users of your app. Running a message campaign, you can request that specific group to rate the app. These loyal users will surely give a positive rating to your app.
Free trial version
It is a good idea to offer a freemium model of your app where users can use the app on their own and pay in money for extended features or packs. Games like Clash of Clans and Spiderman Unlimited use the freemium model. Even if you’re insistin on a free trial based model, stick to the basics.
It is best to offer a free trial or ad based version of your paid app. You can launch the app for free and then feature in-app purchases to generate income. Trial versions will attract more people to use your app who in turn can pay for the premium version if they like it.