This budding mobile technology has also changed the customers’ demand and expectations. By motivating with the rising demands of mobile technology, retailers and companies are also trying to opt for this technology so that they can proliferate their growth and development. Retailers are also planning to build mobile apps that can accentuate their m-commerce (mobile commerce) business and can take it at its zenith. That’s why they are employing top mobile app developers from various app development firms who can build apps (either Android or iOS) which can boost their business.
Why are retailers showing interest in m-commerce?
Before answering this question, let’s discuss the key factors that are emphasizing the growth of m-commerce.
- There is no demographic barrier: Smartphones have made the life of the users more flexible and convenient. Customers are using smartphones for doing a simple job to a complex business management task. Without smartphones, it is difficult to sustain in this digital era. Retailers are capitalizing on this passion for smartphones and are making several m-commerce apps. With these apps, they can easily reach millions of customers from anywhere in the world within a few seconds. So, smartphones and the internet can easily break the demographic barriers and retailers are using this feature for the growth of their m-commerce business. That’s why retailers are hiring top app developers who can develop their m-commerce apps.
- Customers are preferring mobile devices: Nowadays, customers are more relying on smartphones rather than desktops because of its portability and accessibility. A user can perform multiple task on his smartphone at once. Statistics also show that 91% of the users use their smartphones while completing another task. The popularity of smartphones over the desktops has also motivated many retailers to go for an m-commerce business.
- Mobile has drastically improved shopping: Though consumers can easily purchase their necessary items through various e-commerce sites, but they are more relying on their mobile devices for purchasing and shopping. Studies show that 9 out of 10 US customers keep their mobile on for 24 hours and hence, they utilize their hand-held devices for shopping at any time of the day or night. With these mobile devices, customers can shop from any place according to their convenient time. They don’t need to sacrifice their shopping time while they are doing some other work. Rather, they can easily continue their shopping while traveling, during office hours, or hanging out with friends. The heightened user experience provided by mobiles also clarifies the rise of m-commerce.
- iOS helps in the expansion of m-commerce: Though many people are using their Android devices for shopping but in the UK market people are doing their shopping by using iOS devices. Because these iOS devices are quite expensive hence, people are trying to use these in maximum ways. That’s why iOS devices are acting as a positive catalyst for the growth of m-commerce.
- All other devices are also helping the growth of m-commerce: Apart from iOS devices, all other devices like Android, Blackberry and Window phone users are also increasing their online spend. In future, it is expected that this rate will be increased. So, we can conclude that all devices are playing a cardinal role in the growth and the development of m-commerce.
- Customers can easily review and get entire details of any product before investing a single penny on it.
- Companies and retailers can promote their business to the potential customers via email, messages and in this way, they can enhance their business.
- Using customer support system, companies can easily resolve any query of the customers. In this way, they can strengthen their relationship with the customers.
- Using location maps, customers can easily locate a store or shop and can save a lot of time.