1. Programmatic Buying – The most recent promotion innovation is equipped around computerized purchasing and offering as advertisement trades, supply side stages and mobile promotion systems go after scale. Automatic promotion purchasing and offering is changing the mobile scene and is developing in quick in created web markets. Publicists have been rapidly won over by the capacity to unite the mix of chronicled purpose consolidated with profile and behavioral information progressively through these new mechanized innovations. Mobile as of now records for 19% of all automatic spend in the U.S. With mobile show promotion spend set to develop much speedier than online around the world, mobile automatic will rapidly turn into the standard.
2. Wearable Technology – Wearable innovation is changing the way we associate with innovation and day by day life. This headway is giving organizations opportunities at no other time envisioned with new items to showcase on, for example, Google Glass and brilliant watches. As wearable innovation picks up ubiquity and gets to be incorporated into ordinary life, advertisers who exploit wearable innovation's capacity to make communications easy for customers can advantage in setting up a solid association and give special experience.
3. Enhanced Location Targeting – There is a considerable measure of fervor around area based mobile showcasing and the technique has become immensely in the course of the most recent couple of years. In 2016 area based focusing on will just enhance further. Achieving customers where they are and meeting both advanced and genuine universes implies the right promotion at the perfect spot and at the opportune time. It conveys quality to buyers offering them some assistance with finding items and administrations where and when they require. Advertisers can utilize area designs with serving so as to exist client information to convey custom messages significant, time bound offers taking into account their profiles and travel designs.
4. Mobile-optimized website will become must:
Whether it is a full-developed or a little scale bizz, the fact of the matter is till now your intended interest group probably started utilizing cell phones and tablets to skim the web whenever it might suit them. On the off chance that we nearly observe the present situation, there are still multitudinous sites on the web that end up looking unfortunate when seen on cell phones or tablets. At this stage there is no thinking back or reconsidering whether to make a mobile well optimized site or not. The time has come to put this thought energetically at the soonest in the event that you wish to target corner group. You can do as such by sending web plan that looks incredible on every one of the gadgets including the shrewd gadgets. The uplifting news is that now there are a few number of web-outline stages that bring to the table implicit coding that helps with making the most composite sites seem dazzling on brilliant gadgets also. Along these lines, in the event that you have tried extensive endeavors on that course then you are without a doubt in good shape.
Thus, the above four mobile app marketing trends were the most important ones back in 2015.